Febreze Elevates Dwelling Design with Scent Styling

Febreze companions with actress and residential décor professional Garcelle Beauvais to share easy methods to observe your nostril to the peerlessly curated house

From the proper pillow placement to arranging furnishings for good vitality move, inside design is paramount to creating your dream house. We instinctually give attention to the colours, supplies, and textures that feel and look good, however typically overlook one key ingredient: odor. Enter “Scent Styling,” the freshest new design idea from the perfume consultants at Febreze that marries the sense of odor with the visible artwork of inside design to raise your residing house. Research have proven that odor – each good and dangerous – can have a profound impression in your psychological and bodily wellbeing. By thoughtfully incorporating scents all through your house, you possibly can curate an environment for each room.

Febreze Elevates Dwelling Design with Scent Styling

Febreze companions with actress, TV persona, and residential decor designer Garcelle Beauvais to assist introduce its new contemporary new design idea “Scent Styling.” (Picture: Enterprise Wire)

Febreze partnered with actress, creator, and residential décor designer Garcelle Beauvais to share how one can Scent Fashion your house with Febreze AIR. With Garcelle’s experience and over thirty Febreze AIR perfume choices, it’s straightforward to search out the proper scents to raise any room in your house and improve your on a regular basis expertise.

“When styling a room, we focus totally on visible aesthetics, whereas odor is commonly missed. However inside designers know the facility that odor can have in a house – there’s a cause realtors use smells as a final touch!” says Beauvais. “To assist create the ambiance I’m on the lookout for, Febreze AIR is a must have. Just some sprays battle these dangerous odors and depart the luxurious, contemporary scents I need behind. Keep in mind house cohesion doesn’t cease with the eyes – with Scent Styling, you’ll love what you see and odor all through your house.”

Certainly, although underutilized, scent is a robust instrument in inside design. A brand new scent-focused research1 from the Perfume Creators Affiliation printed in Cognitive Analysis: Rules and Implications demonstrates that odor basically underpins most experiences of each day life resembling reminiscence, wellbeing, motivated conduct, social conduct, and feelings. Nice scents can improve an area by bettering temper, relieving anxiousness, growing alertness, and even offering a comforting sense of nostalgia. One of many authors, Morgan Eberhard (previously Morgan Brashear), Senior Scientist at Febreze, provides, “The analysis reveals how dangerous smells can equally impression an area in a unfavorable method. So, regardless of how fantastically adorned or satisfyingly organized a room could also be, the design isn’t full till the sense of odor is addressed.”

So how does Scent Styling work? Listed below are just a few key issues to contemplate when deciding easy methods to elevate each room in your house:


Take into consideration the room and the way it’s used.

Which room in your own home wants a pick-me-up? What do you mostly do in that room, or what do you need to be doing in that room? Does this exercise create odors? You’ll need a completely different vibe in a room the place you’ll zen out and meditate than a room the place you’ll watch soccer with company.


Contemplate the visible aesthetic and the general temper.

All the weather of your room ought to really feel cohesive – and that features the best way it smells, too. Do you go for the clear, minimal strains of recent design? Or do you favor the carefree, multi-textured type of Bohemian? Take into consideration how completely different scents will really feel with completely different seems to be. Farmhouse, for instance, works effectively with fragrances with pure notes, whereas industrial is better-suited with cleaner, masculine aromas.


Comply with your nostril to your favourite fragrances.

Take into consideration your scent aesthetic. Do you gravitate in direction of clear, refreshing scents? Floral or fruity? And which of those fragrances will ship on the ambiance you need to create?

This straightforward strategy will make it easier to determine the perfect Scent Fashion for that house and construct out the perfume blueprint to your total house room by room. To be taught extra about Scent Styling and uncover expert-curated scent profiles that can assist you Scent Fashion each room in your house, go to: https://scentstyling.com/.


In 1998, Procter & Gamble (P&G) gave households a breath of contemporary air with the launch of Febreze®, identified at present because the preeminent model for offering a contemporary, clear scent and combating odors from materials and the air. Febreze® encompasses a line of merchandise with freshness capabilities that vary from ridding of pet odors and tackling sweat stink to adorning the house with scent and freshening on the go. Febreze® continues to be one of many quickest rising manufacturers in P&G’s portfolio of family manufacturers and produce progressive merchandise to market.


P&G serves shoppers world wide with one of many strongest portfolios of trusted, high quality, management manufacturers, together with At all times®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Daybreak®, Downy®, Fairy®, Febreze®, Acquire®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G neighborhood contains operations in roughly 70 international locations worldwide. Please go to https://www.pg.com/ for the most recent information and details about P&G and its manufacturers. For different P&G information, go to us at https://www.pg.com/information.

Herz, R.S., Larsson, M., Trujillo, R. et al. A 3-factor advantages framework for understanding shopper choice for scented family merchandise: psychological interactions and implications for future growth. Cogn. Analysis 7, 28 (2022). https://doi.org/10.1186/s41235-022-00378-6

Supply: Procter & Gamble

Leave a Reply